How to Build the Best Business Case for a New ATS

Building the best business case means building a business case that gets you the thumbs up to buy the much-needed recruiting technology you need. If you are not the decision-maker, then you probably need to present a case to buy an ATS in front of the people who will approve the buy-in. An Applicant Tracking System is a must-have in your recruiting process as it helps organize numerous applications for hiring purposes.
March 3, 2022

Here are some tips that could help you build a business case for buying an ATS: 

Know why you want an ATS

The first and the most important question that the decision-makers are going to ask you is “Why do we need an ATS?”. For this, you’ll need to know the performance metrics of the current recruiting process. What do you want to achieve with an ATS? Do you want to reduce cost-per-hire, provide a better candidate experience, or speed up your hiring process? If you already have an ATS, then show what pain points it is not solving. List down all the issues that you wish to solve by incorporating an ATS into your systems. 


Research which vendors can solve your pain points

Once you know your pain points, ‌research which ATS vendors can solve your problems. There are many ATS vendors in the markets. All ATS are not the same and they can solve different problems. You can choose an ATS specific to your needs when you know your specific problems. Shortlist some vendors that you think suit your requirements and take a product demo with them. You can convince someone to buy something only when you know everything about the product. 


Compare selected vendors

Shortlist two to three vendors and compare their services and prices with each other. Be as detailed as you can in your business case. Make it easy for the decision-makers to approve your buy-in. Make a comparison table that contains information on to what degree they can solve your pain points, implementation process, pricing, additional costs, etc. Doing this lets the decision-makers know that you know what you are doing. 


Address objections

The managers can have some objections, like:


What if the new technology is not syncing with the current software and hardware?

What if the implementation process is too hard and disrupts the normal course of business?

What if data is not secure with the new vendor?

What if the investment doesn’t bring any ROI? 

Before presenting your business case, you need to have the answer to all these and similar objections. Another thing that you must keep in mind is that you need to choose vendors that provide enough support in your implementation process, have exemplary customer service, and have high-security protocols to keep your data secure. 

Lastly, focus heavily on the ROI of the ATS. Give data-enabled examples to show how much cost or time can be saved with the investment you are making. Highlight how your recruiting results can be better with an ATS. Apply the tips given above and make a solid business case for a new ATS. 


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