ATS stands for Applicant Tracking System. It is used to track applications throughout the recruiting and hiring process. Recruiters use ATS to post job openings and collect applications. Applicant Tracking System further helps the recruiters to screen, evaluate, and pick the right candidates for the organization.
As your workforce grows, an applicant tracking system will also make iteasier for your organization to comply with numerous layers of hiring lawswhile simultaneously protecting you from a possible litigation.
The full form of CRM is Candidate Relationship Management. CRM is recruiting software that works like a communication portal between the recruiters and current and potential candidates.
CRM helps manage the candidates since their first contact with your company and continues throughout their recruitment process. CRM systems also keep in touch with passive candidates who are not readily available for a job but may be open to opportunities in the future.
CRM uses AI to help the recruiting team track candidates at all stages of the recruiting process. This helps the company to source top talent and also reduce the time of the hiring process, helping the company to fill the positions faster.
ATS helps to organize and track all the databases from the first step of the hiring process that is job posting to the last step of signing the offer letter. It is a tool that makes the hiring process happen quickly and efficiently. ATS manages administrative tasks, such as advertising open jobs,screening job applicants, scheduling interviews, and onboarding new employees.
CRM also helps to streamline the recruiting, but in a slightly different manner. As CRM is a relationship management tool, it helps to connect with the current and potential candidates. CRM helps the recruiters make data-driven decisions as all the database of current and future candidates is easily accessible in one place. And because of this, speed and efficiency are already at play when the time to hire comes, which makes the process of hiring applicants more seamless.
If you want to retain the top talent for the long-term in the company,then the right approach towards a candidate-centric experience is a must. And creating an enhanced candidate-centric experience requires the right tools that are powered by advanced technology.
CRM maintains a pool of resources to reach out to passive and active talents and ATS helps to streamline the hiring process right from the job postings. The combination of these helps to create an amazing candidate experience that attracts the top talent from the market and builds a brand image for the company.
Integrating ATS and CRM systems will also help you gain an edge over your competitors as you would be able to set a good first impression in front of the candidates by giving them a quality candidate experience with the company.
Leverage the power of technology to build a connection with the top talent to boost your business growth.